Digital Marketing

Marketing that works

Digital Marketing is a broad term.  Digital agencies can do a lot of things, or one very specific thing but are all related to generating leads through online platforms. At Fireside, we specialize in the digital solutions that we feel will best help small to medium-sized businesses see the best return on investment with limited risk.

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Don’t throw your money away on inefficient marketing.

Most business experts would agree that in order to be profitable, a small to medium-sized business should be allocating an average of 7 or 8 percent of their gross revenue for marketing and advertising. If your company is generating $1 million a year, that’s $75,000.  $5 million – $375,000. In this day and age, a large portion of that should be allocated to digital strategies and tactics. In many cases, digital can offer the highest return on investment and offer incredible insight into its effectiveness, and along with invaluable data that can be used to help your company better understand their customers.

Our Toolbox

Search Engine Optimization (SEO)

SEO is the art and science of getting people to your website through organic listings in the search engines. It starts by understanding what words and phrases people are looking for when searching for your products and services, and ensuring that you are listed as close to the top as possible when they perform their search. Being listed in the top 3 results instantly establishes you as a leader in the client’s mind, and usually results in a click to your website.

Pay Per Click (PPC)

Pay-Per-Click advertising (PPC) is essentially buying traffic to your website by paying for a preferred listing in a search engine. You designate how much you will pay when someone clicks on your ad, what words and phrases you would like to include in searches, and the demographics of your customers. When set up and managed correctly, with the right budget, Pay-Per-Click advertising can provide a huge return on investment and yield instant results.

Local/Reputation Management

Showing up in a search is a good start, but here we ensure that when people start comparing options outside of your website, everything they see backs up what your website says about you. We ensure that your listings in directories, such as Google Maps, business directories etc. are complete, optimized and customized. We also provide tools for ensuring you have good reviews, are getting more reviews regularly, and that you can monitor and respond to them on an ongoing basis.

Content Marketing

Taking the time to create valuable content for potential customers is an amazing way to create loyalty, and to prove your value before selling anything. Examples can include blogging, writing articles, illustrating cartoons, creating engaging video, e-books etc. It's about using content to attract and retain visitors, and turn them into customers. Creating content that is creative and engaging and knowing how to use it to your advantage is a challenge - but we can help.

Social Media Marketing

Social media is a powerful tool for networking, discussing ideas, and sharing interests with people all over the world. Social Media Marketing (SMM) leverages the power and connectivity of social media platforms to get your brand in front of, and interact with, potential and existing clients in a social environment. This can happen either by generating and posting content for others to see, comment, share, and review, or by using paid ads to get people to your website.

Email Marketing

An extremely valuable and underused tool by small businesses, email marketing keeps you top of mind when used strategically. Campaigns can be created and personalized for both potential leads and existing customers, and can provide a huge return on investment. Some statistics report as much as as $44 return for every $1 spent! This is a fine art, as you don't want to send too much or too little - and you want to ensure your emails look good and provide real value.

Creative Ad Campaigns

This is where the creative truly meets the technical. A successful digital ad campaign starts with an idea - the creative - and blossoms into a full-fledged strategy, using the right platforms to reach your targets in the right ways. A creative ad campaign can really help your company stand apart in consumers' minds and show that you are creative. It's an opportunity to show more of the values and personality of your brand as well.

The right mix of skills

Strategy and Creative

A combination of technical marketing expertise and creative. Segmentation and personalization. Knowing which platforms to use.

Content Creation

A mixture of creative, strategic, use of language and images to communicate your message to both potential clients and search engines.

Coding and Technology

We use the right tools for the job and have expert programmers and developers to create functionality as well as build custom solutions.

Analytics & Insight

We apply a variety of analytics tools to monitor the quality and quantity of traffic, where it is coming from, how it came to you, and how to refine it.

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