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Don’t throw your money away on inefficient marketing.
Most business experts would agree that in order to be profitable, a small to medium-sized business should be allocating an average of 7 or 8 percent of their gross revenue for marketing and advertising. If your company is generating $1 million a year, that’s $75,000. $5 million – $375,000. In this day and age, a large portion of that should be allocated to digital strategies and tactics. In many cases, digital can offer the highest return on investment and offer incredible insight into its effectiveness, and along with invaluable data that can be used to help your company better understand your customers.