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Branding and Design
Not All Brands Are Equal
Your brand is one of the most important factors in determining the success of your company. Your logo and corporate identity offer a first impression and become instilled in people’s minds. Companies with strong, professional brands are perceived as more credible, win a higher percentage of contracts, and have higher staff morale.
Stand Out in a Crowd
A great brand strategy gives you a major edge in your market. It tells people what they can expect from your products and services, and how you are different from your competitors.
Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.
See some of our real world results.
Some of the benefits of a great brand:
Branding helps you stand out in a saturated market.
Branding gives you credibility.
With a clear brand, you can charge what you’re worth
Branding leads to customer loyalty.
Branding helps to attract your ideal clients.
Branding will give you and your team confidence in your business.
Established branding will make it easier to introduce new products or services.
The Fireside Branding Process
Every client will have different needs and a different budget. We’ll meet you where you’re at, and ensure we are taking the right steps that make sense for you.
It starts with Discovery. We want to learn all we can about you. We’ll have a few “Fireside Chats” to get to know you, and do additional research to ensure we get a clear picture of where you fit in the marketplace.
Armed with the information from Discovery, we set about to decide how to create a picture for how the brand could look and work to set you apart from the competition.
Only now are we truly ready to create your brand design elements. This includes your logo, business card designs, social media profile banners, vehicle designs – all of the key elements that make up your corporate identity.
With these newly created brand elements, it’s time to get into the details of how you run your business to identify how to integrate the new brand effectively into your daily lives, internally and with customers.
As you grow, we’ll be right there to help you manage your brand so that it grows properly with you. We’ll set you up so that your team can create documents internally with templates, and help you create consistent marketing and advertising pieces or internal communication. This could include posters for upcoming events, designs for campaigns, vehicle design work, signage at new locations, etc.
We offer a wide variety of print solutions so that you don’t need to worry about sending files to the printer, ensuring they’re set up properly, etc. We’ll take care of it for you and have your business cards, flyers, tradeshow banners, display signs or whatever else you need shipped directly to your door so you don’t even have to pick it up.
“Creating your brand is like a journey of business self-discovery. You need to understand what makes you tick, what makes you special, what makes you different than the competition. You need to know who your target audiences are and how you want to communicate with them.”
Ready for a Fireside Chat?
If you think Fireside Agency could be the marketing partner you are looking for, let’s talk. All of our business relationships start with a free conversation.