Branding

Not All Brands Are Equal

Your brand is one of the most important factors in determining the success of your company. Your logo and corporate identity offer a first impression and become instilled in people’s minds. Companies with strong, professional brands are perceived as more credible, win a higher percentage of contracts, and have higher staff morale.

How design effects your business

45%
of customers expect great design across marketing materials
91%
of B2B marketers use content marketing to promote brand awareness
89%
of b2b marketers say brand awareness is the most imporatnt goal
80%
The increase in brand recognition by colour alone

Some of the benefits of a great brand:

Branding helps you stand out in a saturated market.
Branding gives you credibility.
With a clear brand, you can charge what you’re worth
Branding leads to customer loyalty.
Branding helps to attract your ideal clients.
Branding will give you and your team confidence in your business.
Established branding will make it easier to introduce new products or services.
Grow your business

The Fireside Branding Process

Every client will have different needs and a different budget. We’ll meet you where you’re at, and ensure we are taking the right steps that make sense for you.

1. Discovery

It starts with Discovery. We want to learn all we can about you.  We’ll have a few “Fireside Chats” to get to know you, and do additional research to ensure we get a clear picture of where you fit in the marketplace. 

2. STRATEGY

Armed with the information from Discovery, we set about to decide how to create a picture for how the brand could look and work to set you apart from the competition. 

3. Design

Only now are we truly ready to create your brand design elements. This includes your logo, business card designs, social media profile banners, vehicle designs – all of the key elements that make up your corporate identity.

3. Execution

With these newly created brand elements, it’s time to get into the details of how you run your business to identify how to integrate the new brand effectively into your daily lives, internally and with customers.

Time to apply your brand

Graphic Design

As you grow, we’ll be right there to help you manage your brand so that it grows properly with you. We’ll set you up so that your team can create documents internally with templates, and help you create consistent marketing and advertising pieces or internal communication. This could include posters for upcoming events, designs for campaigns, vehicle design work, signage at new locations, etc.

Design Services

printing

We offer a wide variety of print solutions so that you don’t need to worry about sending files to the printer, ensuring they’re set up properly, etc.

Business card design

A business card is essential for any business. With Fireside your business card designs will be beautiful and best of all, functional.

Brochure

A brochure is a great way of sharing your message and services to the world. You need to make sure that people want to see it.

Flyers

Have an event or message you wnat to share? Get the right design and catch people attention to share your message!

Posters

A beautiful design is eye cathing and will be remembered. You're not making a poster for people to walk past without notice. Make it stand out.

Signage

Whether you need a billboard design or a sign for a tradeshow. Fireside will make sure it gets your message across and fits within your branding.

“Creating your brand is like a journey of business self-discovery. You need to understand what makes you tick, what makes you special, what makes you different than the competition. You need to know who your target audiences are and how you want to communicate with them.”​

Jesse Barton
-Owner
Clients love us

Customer reviews

The Fireside team provided a detailed proposal and reasonable cost estimate for the development of our website. They welcomed our input as the work progressed. Excellent followup support has been available when needed.

John Ackert
Ontario Waterway Cruises

I recently had the team at Fireside develop a new website for my company and the experience was great! They have a wide range of skills and knowledge base making them a one-stop-shop for all your marketing needs.

Jon Weening
Tribridge Solutions

Related Posts

Can you make my logo bigger?

It’s a request we hear very often whether it be on your website, a business card or an advertisement. We understand, you want your brand to stand out and be memorable – for it to shout out to your clients “this is who we are”.

Read More »

UX – It’s about Humans

So, Jesse has been hounding me to write a bit about User Experience (UX to some) for quite a while and I was struggling with where to begin with it. It’s a huge, vast, (and quite honestly at this point) subjective concept and for the longest time I just didn’t know where to begin.

Read More »

Can you make my logo bigger?

It’s a request we hear very often whether it be on your website, a business card or an advertisement. We understand, you want your brand to stand out and be memorable – for it to shout out to your clients “this is who we are”.

Read More »

UX – It’s about Humans

So, Jesse has been hounding me to write a bit about User Experience (UX to some) for quite a while and I was struggling with where to begin with it. It’s a huge, vast, (and quite honestly at this point) subjective concept and for the longest time I just didn’t know where to begin.

Read More »

Ready for a Fireside Chat?

If you think Fireside Agency could be the marketing partner you are looking for, let’s talk. All of our business relationships start with a free conversation.