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social media

Why Your Business Needs More than Just a Social Media Presence

In social media today, it’s not enough to use just one social platform. Many businesses diversify their social media presence by adding content to several channels at the same time. Each platform offers a unique difference in what they offer, and using multiple platforms means you can reach a much

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Why Being Found In a Near Me Search Is Essential

Local SEO Have you ever done a Google Search for a service or product, either with your device or voice-activated search, “Alexa, where is the nearest Tim Hortons?” The ability to find what you need locally and quickly with a ‘Near Me’ search is now your every day reality, helping

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Why SEO Is The Golden Key To Customers Finding You

How SEO, keywords, and fresh content can profoundly affect your website ranking higher. The word SEO can strike fear into a business owner. While most people know what it is and a little of what it does, you may not understand precisely how it works or why it is so

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How To Supercharge Your Google Search Ad

Search Ads, sometimes called paid search advertising, add your business’s advertisements to a Google search, giving your business a supercharged boost on a search engine results page (SERP). You can tell a paid ad by the little ‘Ad’ icon next to the ad when you do a Google search. Paid

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How the Google Update Might Affect Your Website Ranking

Everyone gets a little nervous when there’s a new Google update, or they change the algorithm. It happens regularly, and you usually wouldn’t even know it happened, but this latest update called the ‘Broad Core Algorithm Update’, which rolled out at the end of May 2022, is a bit more specific. This one is all about Google search and why your website may rank higher or lower than your competitors in the search engine.

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