Blog

There are few things more invigorating than a 2-day off-site annual review and planning session. Although this year we may have had to sacrifice the ‘off-site’ part to the COVID monster to appease its anger (like most other things in our lives), an annual planning session is always good for the soul. Working with our EOS implementor Jon Weening from Tribridge once again, we took a look at the past year and what we want the future to look like at Fireside. As usual, I’m sharing some of this with whoever is interested to see what we’ve been up to and where we’re hoping to go this year.

When it comes to measuring digital marketing success, there are numerous KPIs and metrics available to you. From bounce rate, to page views there’s data to give you an insight into every aspect of your digital marketing. However, the one metric that is consistently under used is Goal Value. Here

Digital Marketing is communicating value to your customers using digital tools. The strategy is the same as regular marketing but the tools are more efficient, more effective, and allow you to measure, monitor, analyze, and test results better and faster than traditional tools.

Pay-Per-Click advertising (PPC) is essentially buying traffic to your website. You designate how much you will pay when someone clicks on your ad, your ads are displayed for free, and you only pay when your ad is clicked. When set up correctly Pay-Per-Click can be a very efficient marketing tool where the costs are usually negligible compared to the profits.