Blog

2020 Year in Review and Looking Ahead

There are few things more invigorating than a 2-day off-site annual review and planning session.  Although this year we may have had to sacrifice the ‘off-site’ part to the COVID monster to appease its anger (like most other things in our lives), an annual planning session is always good for the soul. Working with our EOS implementor Jon Weening from Tribridge once again, we took a look at the past year and what we want the future to look like at Fireside. As usual, I’m sharing some of this with whoever is interested to see what we’ve been up to and where we’re hoping to go this year.

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How to Keep Your E-Commerce Website Secure

E-commerce website security is crucial to maintain trust and confidence in your business by protecting the data and privacy of your customers, as you can read about in our previous article, ‘The Importance of Website Security’. If you want to run a successful e-commerce business for many years to come,

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Why You Can’t Ignore Security for Your E-Commerce Website

There are millions of e-commerce websites on the internet today, all with varying levels of security. With all the plugins and easy-build software out there, the majority of these websites are under-protected when it comes to their online security, and cybercriminals are finding it easier than ever to break in.

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Goal Value: The Most Underused Metric in Google Analytics

When it comes to measuring digital marketing success, there are numerous KPIs and metrics available to you. From bounce rate, to page views there’s data to give you an insight into every aspect of your digital marketing. However, the one metric that is consistently under used is Goal Value. Here

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COVID-19 at Fireside

Amidst the COVID-19 disruption that has affected so many lives, Fireside has been one of the lucky ones. We are still able to provide the same products and services we have always offered, but from the comfort of our own homes. The transition to working remotely has it’s challenges, but

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What Is Digital Marketing?

Digital Marketing is communicating value to your customers using digital tools. The strategy is the same as regular marketing but the tools are more efficient, more effective, and allow you to measure, monitor, analyze, and test results better and faster than traditional tools.

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What Is Pay-Per-Click Advertising

Pay-Per-Click advertising (PPC) is essentially buying traffic to your website. You designate how much you will pay when someone clicks on your ad, your ads are displayed for free, and you only pay when your ad is clicked. When set up correctly Pay-Per-Click can be a very efficient marketing tool where the costs are usually negligible compared to the profits.

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What Is On Page SEO?

Search Engine Optimization (SEO) is the process of increasing the visibility of a website on search engines by configuring your website to provide the sorts of things that search engines are looking for. When someone types a word or phrase into a search engine, it quickly looks through its directory of websites and displays sites in order of relevance to the word or phrase searched for.

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