Search Engine Optimization (SEO) is the process of increasing the visibility of a website on search engines by configuring your website to provide the sorts of things that search engines are looking for. When someone types a word or phrase into a search engine, it quickly looks through its directory of websites and displays sites in order of relevance to the word or phrase searched for.
Social media is a powerful tool for networking, discussing ideas, and sharing interests with people all over the world. Social Media Marketing (SMM) leverages the power and connectivity of social media platforms to get your brand in front of and interact with potential and existing clients in a natural and social environment.
The digital marketing funnel is a framework to help define, understand, and follow the different stages buyers pass through during the customer lifecycle. Traditionally, the marketing funnel has been understood as a linear journey—buyers predictably passed through one stage at a time moving through awareness, interest, desire, and finally action.
Conversions are actions that prospective clients take on your website that can be tracked and that you can attach a dollar value to. Making a purchase online is an obvious conversion. Filling out a ‘request a quote’ form can be a conversion. Tapping the phone number to initiate a call can be a conversion. Submitting a general inquiry form can be a conversion.
As a web agency that seeks to provide excellent hosting service we always want to ensure that our clients have safe and reliable service. Normally everything runs just fine, our clients can visit their websites and send and receive mail as they expect, not even noticing that our servers are blocking hack attempts.
Jazz is all about breaking the rules in ways that enhance the music and make it come alive. Jazz is hot; it swings, it jives, it improvises, and it bucks convention to do this. Programming is like Jazz in a sense, sometimes you need to break the rules or improvise to make a harmonious website.
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