Search Ads, sometimes called paid search advertising, add your business’s advertisements to a Google search, giving your business a supercharged boost on a search engine results page (SERP). You can tell a paid ad by the little ‘Ad’ icon next to the ad when you do a Google search. Paid
Emails are the most underrated marketing tool in your toolbox. In fact, Forbes listed email as number one in the ‘10 Trends For Digital Marketing In 2022’. With 4 billion daily users, it doesn’t appear to be going anywhere soon. According to Hubspot and Statista, email is the number one
Technology is moving so fast that keeping up as a business and marketing your company well through digital marketing channels can be confusing and complex. In this article, we break down some of the trends and how they are changing the landscape of online marketing now and into the future.
Everyone gets a little nervous when there’s a new Google update, or they change the algorithm. It happens regularly, and you usually wouldn’t even know it happened, but this latest update called the ‘Broad Core Algorithm Update’, which rolled out at the end of May 2022, is a bit more specific. This one is all about Google search and why your website may rank higher or lower than your competitors in the search engine.
There are few things more invigorating than a 2-day off-site annual review and planning session. Although this year we may have had to sacrifice the ‘off-site’ part to the COVID monster to appease its anger (like most other things in our lives), an annual planning session is always good for the soul. Working with our EOS implementor Jon Weening from Tribridge once again, we took a look at the past year and what we want the future to look like at Fireside. As usual, I’m sharing some of this with whoever is interested to see what we’ve been up to and where we’re hoping to go this year.
E-commerce website security is crucial to maintain trust and confidence in your business by protecting the data and privacy of your customers, as you can read about in our previous article, ‘The Importance of Website Security’. If you want to run a successful e-commerce business for many years to come,
There are millions of e-commerce websites on the internet today, all with varying levels of security. With all the plugins and easy-build software out there, the majority of these websites are under-protected when it comes to their online security, and cybercriminals are finding it easier than ever to break in.
When it comes to measuring digital marketing success, there are numerous KPIs and metrics available to you. From bounce rate, to page views there’s data to give you an insight into every aspect of your digital marketing. However, the one metric that is consistently under used is Goal Value. Here
If you think Fireside Agency could be the marketing partner you are looking for, let’s talk. All of our business relationships start with a free conversation.
Fireside is a marketing agency specializing in digital advertising for your growing small business. We are located in Orillia, Ontario – at the gateway to Muskoka. For big city clients from Toronto and Barrie, we’re a breath of fresh air; for the northerner – a local presence offering big city professionalism and results.
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