Blog

What Is Social Media Marketing

Social media is a powerful tool for networking, discussing ideas, and sharing interests with people all over the world. Social Media Marketing (SMM) leverages the power and connectivity of social media platforms to get your brand in front of and interact with potential and existing clients in a natural and social environment.

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The Digital Marketing Funnel

The digital marketing funnel is a framework to help define, understand, and follow the different stages buyers pass through during the customer lifecycle. Traditionally, the marketing funnel has been understood as a linear journey—buyers predictably passed through one stage at a time moving through awareness, interest, desire, and finally action.

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What Are Display Ads?

Display ads are the digital replacement for newspaper ads, they are a form of Pay Per Click advertising where your ad will display over a variety of places throughout the internet and you only pay for what gets clicked on.

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What are Conversions?

Conversions are actions that prospective clients take on your website that can be tracked and that you can attach a dollar value to. Making a purchase online is an obvious conversion. Filling out a ‘request a quote’ form can be a conversion. Tapping the phone number to initiate a call can be a conversion. Submitting a general inquiry form can be a conversion.

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Why We Don’t Whitelist IP Addresses

As a web agency that seeks to provide excellent hosting service we always want to ensure that our clients have safe and reliable service. Normally everything runs just fine, our clients can visit their websites and send and receive mail as they expect, not even noticing that our servers are blocking hack attempts.

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Programming Is Like Jazz

Jazz is all about breaking the rules in ways that enhance the music and make it come alive. Jazz is hot; it swings, it jives, it improvises, and it bucks convention to do this. Programming is like Jazz in a sense, sometimes you need to break the rules or improvise to make a harmonious website.

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Six Principles for Basic Email Etiquette

Crafting professional emails is an essential skill in today’s information-based and highly competitive world. Understanding proper conventions and avoiding internet faux pas makes a huge difference in how others perceive you and your business so your emails are taken seriously and don’t get ignored or dumped in the spam folder.

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What is a Video worth?

Sometimes you learn something, and the information is so weighty that it immediately changes the way you think… This stat led me down a rabbit hole learning everything I could on video marketing and the more I learned the more wow’d and convinced I was at how underrated and underused this magical tool is.

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