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Your Guide to Planning Your E-Commerce Website

E-commerce has quickly become one of the best business models available today. It’s more convenient for your customers, you don’t have to deal with customers in person, and in many cases, you may not even need to handle the stock yourself.

How the Google Update Might Affect Your Website Ranking

June 22, 2022

Everyone gets a little nervous when there’s a new Google update, or they change the algorithm. It happens regularly, and you usually wouldn’t even know it happened, but this latest update called the ‘Broad Core Algorithm Update’, which rolled out at the end of May 2022, is a bit more specific. This one is all about Google search and why your website may rank higher or lower than your competitors in the search engine.

2020 Year in Review and Looking Ahead

January 25, 2021

There are few things more invigorating than a 2-day off-site annual review and planning session. Although this year we may have had to sacrifice the ‘off-site’ part to the COVID monster to appease its anger (like most other things in our lives), an annual planning session is always good for the soul. Working with our EOS implementor Jon Weening from Tribridge once again, we took a look at the past year and what we want the future to look like at Fireside. As usual, I’m sharing some of this with whoever is interested to see what we’ve been up to and where we’re hoping to go this year.

How to Keep Your E-Commerce Website Secure

June 29, 2020

E-commerce website security is crucial to maintain trust and confidence in your business by protecting the data and privacy of your customers, as you can read about in our previous article, ‘The Importance of Website Security’. If you want to run a successful e-commerce business for many years to come,

Why You Can’t Ignore Security for Your E-Commerce Website

June 29, 2020

There are millions of e-commerce websites on the internet today, all with varying levels of security. With all the plugins and easy-build software out there, the majority of these websites are under-protected when it comes to their online security, and cybercriminals are finding it easier than ever to break in.

Goal Value: The Most Underused Metric in Google Analytics

June 5, 2020

When it comes to measuring digital marketing success, there are numerous KPIs and metrics available to you. From bounce rate, to page views there’s data to give you an insight into every aspect of your digital marketing. However, the one metric that is consistently under used is Goal Value. Here

COVID-19 at Fireside

April 2, 2020

Amidst the COVID-19 disruption that has affected so many lives, Fireside has been one of the lucky ones. We are still able to provide the same products and services we have always offered, but from the comfort of our own homes. The transition to working remotely has it’s challenges, but

What Is Digital Marketing?

March 28, 2019

Digital Marketing is communicating value to your customers using digital tools. The strategy is the same as regular marketing but the tools are more efficient, more effective, and allow you to measure, monitor, analyze, and test results better and faster than traditional tools.

What Is Pay-Per-Click Advertising

March 7, 2019

Pay-Per-Click advertising (PPC) is essentially buying traffic to your website. You designate how much you will pay when someone clicks on your ad, your ads are displayed for free, and you only pay when your ad is clicked. When set up correctly Pay-Per-Click can be a very efficient marketing tool where the costs are usually negligible compared to the profits.

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