There are few things more invigorating than a 2-day off-site annual review and planning session. Although this year we may have had to sacrifice the ‘off-site’ part to the COVID monster to appease its anger (like most other things in our lives), an annual planning session is always good for the soul. Working with our EOS implementor Jon Weening from Tribridge once again, we took a look at the past year and what we want the future to look like at Fireside. As usual, I’m sharing some of this with whoever is interested to see what we’ve been up to and where we’re hoping to go this year.
When it comes to measuring digital marketing success, there are numerous KPIs and metrics available to you. From bounce rate, to page views there’s data to give you an insight into every aspect of your digital marketing. However, the one metric that is consistently under used is Goal Value. Here
Digital Marketing is communicating value to your customers using digital tools. The strategy is the same as regular marketing but the tools are more efficient, more effective, and allow you to measure, monitor, analyze, and test results better and faster than traditional tools.
Pay-Per-Click advertising (PPC) is essentially buying traffic to your website. You designate how much you will pay when someone clicks on your ad, your ads are displayed for free, and you only pay when your ad is clicked. When set up correctly Pay-Per-Click can be a very efficient marketing tool where the costs are usually negligible compared to the profits.
Search Engine Optimization (SEO) is the process of increasing the visibility of a website on search engines by configuring your website to provide the sorts of things that search engines are looking for. When someone types a word or phrase into a search engine, it quickly looks through its directory of websites and displays sites in order of relevance to the word or phrase searched for.
Social media is a powerful tool for networking, discussing ideas, and sharing interests with people all over the world. Social Media Marketing (SMM) leverages the power and connectivity of social media platforms to get your brand in front of and interact with potential and existing clients in a natural and social environment.
The digital marketing funnel is a framework to help define, understand, and follow the different stages buyers pass through during the customer lifecycle. Traditionally, the marketing funnel has been understood as a linear journey—buyers predictably passed through one stage at a time moving through awareness, interest, desire, and finally action.
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