Digital Marketing

What Are Display Ads?

Display ads are the digital replacement for newspaper ads, they are a form of Pay Per Click advertising where your ad will display over a variety of places throughout the internet and you only pay for what gets clicked on.

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What are Conversions?

Conversions are actions that prospective clients take on your website that can be tracked and that you can attach a dollar value to. Making a purchase online is an obvious conversion. Filling out a ‘request a quote’ form can be a conversion. Tapping the phone number to initiate a call can be a conversion. Submitting a general inquiry form can be a conversion.

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What is a Video worth?

Sometimes you learn something, and the information is so weighty that it immediately changes the way you think… This stat led me down a rabbit hole learning everything I could on video marketing and the more I learned the more wow’d and convinced I was at how underrated and underused this magical tool is.

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Use Strategy for Success

You have a new product but who wants to buy it? You could dress it up with a nicely designed logo, roll it out and hope for the best but what would happen next? Casting a new product or service out into the marketplace might feel like a lottery but it doesn’t have to be that way.

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SEO Demystified

As a business owner with a web presence, you’ve probably heard about SEO (Search Engine Optimization) by now. As a local business with a physical location, maybe you’ve heard about “local SEO” or that you should be optimized for local search. Maybe you’ve heard about organic SEO and things just got a little confusing from there.

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