Sometimes you learn something, and the information is so weighty that it immediately changes the way you think… This stat led me down a rabbit hole learning everything I could on video marketing and the more I learned the more wow’d and convinced I was at how underrated and underused this magical tool is.
Many website owners think it would be nice to be able to manage their own website content but in reality don’t take the time to learn how to do it or to do it well. Many websites are riddled with security holes because of an outdated CMS and the owner isn’t even using it because they don’t have the time or know how.
Depending on the technical abilities and time availability of a company’s internal staff, many clients want to be able to manage the content on their website themselves. This is really the main reason why small business website security has become an entire industry.
Website security is a hot topic. It seems that everyone everywhere is having issues with insecure websites, hosting companies, website developers, hackers and knowing how to interpret it all. This is not a topic that is going to disappear anytime soon, if anything it’s only heating up!
First, let me introduce you to the Wikipedia definition of a Content Management System or CMS. Wikipedia says that, “A content management system (CMS) is a computer application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface….”
“There’s an awful lot of evidence across an awful lot of categories that consumers will pay more for better design.”
– AG Lafley, Chief Executive, Procter & Gamble
My family and I are having a nice new house built for us out on the other side of town but we’ve sold our old house already and are now living with my in-laws. So far it’s a nice experience for everyone, most of all for my four-year-old daughter who can now spend endless hours prizing treats and iPad games from her Grandma.
You have a new product but who wants to buy it? You could dress it up with a nicely designed logo, roll it out and hope for the best but what would happen next? Casting a new product or service out into the marketplace might feel like a lottery but it doesn’t have to be that way.
If you think Fireside Agency could be the marketing partner you are looking for, let’s talk. All of our business relationships start with a free conversation.
Fireside is a marketing agency specializing in digital advertising for your growing small business. We are located in Orillia, Ontario – at the gateway to Muskoka. For big city clients from Toronto and Barrie, we’re a breath of fresh air; for the northerner – a local presence offering big city professionalism and results.
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