Artificial Intelligence: Is It Right for Your Business?

Artificial Intelligence (AI) for business content creation is here, and it looks like it’s not going away. Maybe you’re skeptical, uneasy about it, or like many, dipping your toes in the controversial waters of AI, hopeful that it may help you.

So can we trust AI for business and content writing? Can it save us time and generate relevant content that will help our customers and be beneficial for our business? Creating content, as you know, is essential for staying in front of your customers, but who has time to sit and create hours of blogs? This is where AI-powered content creation could save you time and supercharge your content output.

4 Ways AI Might Help Your Business

Here are a few ways in which AI can assist you in writing content as a business owner or marketing professional:

  1. Generate topic ideas: AI-powered content creation tools can help you come up with new and unique topic ideas for your content marketing efforts. Some of these tools can analyze your target audience, industry trends, and competitor content to suggest topics that are likely to resonate with your audience and drive traffic to your website.
  2. Create outlines and drafts: AI-powered writing tools can help you create outlines and even initial drafts of your content. By inputting a few keywords and phrases, these tools can generate a structure and outline for your content that you can then refine and build upon.
  3. Edit and proofread: AI-powered editing and proofreading tools can help you catch grammatical errors, typos, and other mistakes in your content. These tools use natural language processing algorithms to analyze your content and suggest changes that will improve its readability and coherence.
  4. Personalize your content: AI-powered content creation tools can help you personalize your content for different audience segments. By analyzing data on your customers’ preferences and behaviour, these tools can suggest variations of your content that will be more likely to engage and convert specific audience segments.

Some Helpful AI Tools

ChatGPT – Unless you’ve been away on a remote island, you would have heard about ChatGPT, a free and very heavily in-demand AI tool. It gives you the scope to ask any question or add the parameters for the content you want to be written. Depending on the tone of voice you want, it can come up with some clever creations for you.

Writesonic – is another recommended AI content creator. Free for a trial, and then there are various pricing plans.

Jasper – is another highly recommended platform. It only offers a free five-day plan and is more expensive than Writesonic, but it says that its content is plagiarism free and also generates content like photos, email content, social media, and really any form of content you might need. Worth checking out.

There are many more recommended AI content platforms, and you can do some more reading here.

Most Important

Google has clear policies about auto-generated content, and if you use AI content in its rawest form without creating anything unique, it may go against their policy, and your content could be removed from Google’s search. What this means is your content will stay on your website, but it won’t rank for SEO or appear in search engines.

The best way to use AI-generated content, at least at present, is by letting it help you create ideas, topics and headlines, and content that you take and make your own. Use the information and ideas given but make them uniquely you and your business.

By using AI-powered content creation tools, you may save time, increase your productivity, and improve the quality of your content.


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