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Social Media has become its own entity and a major advertising platform for businesses that use its power. It offers a double injection of online superpowers with its ability to optimize content but also use this content to create ads and take it even further. Leveraging social media ads to

In social media today, it’s not enough to use just one social platform. Many businesses diversify their social media presence by adding content to several channels at the same time. Each platform offers a unique difference in what they offer, and using multiple platforms means you can reach a much

Local SEO Have you ever done a Google Search for a service or product, either with your device or voice-activated search, “Alexa, where is the nearest Tim Hortons?” The ability to find what you need locally and quickly with a ‘Near Me’ search is now your every day reality, helping

How SEO, keywords, and fresh content can profoundly affect your website ranking higher. The word SEO can strike fear into a business owner. While most people know what it is and a little of what it does, you may not understand precisely how it works or why it is so

Search Ads, sometimes called paid search advertising, add your business’s advertisements to a Google search, giving your business a supercharged boost on a search engine results page (SERP). You can tell a paid ad by the little ‘Ad’ icon next to the ad when you do a Google search. Paid