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Goal Value: The Most Underused Metric in Google Analytics

June 5, 2020

When it comes to measuring digital marketing success, there are numerous KPIs and metrics available to you. From bounce rate, to page views there’s data to give you an insight into every aspect of your digital marketing. However, the one metric that is consistently under used is Goal Value. Here

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COVID-19 at Fireside

April 2, 2020

Amidst the COVID-19 disruption that has affected so many lives, Fireside has been one of the lucky ones. We are still able to provide the same products and services we have always offered, but from the comfort of our own homes. The transition to working remotely has it’s challenges, but

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